I’ve captured over 1 million email addresses in the last 5 years. It took me quite a while to learn what the best practices were, but I did it through research and most importantly, trial and error. I’m going to save you months or even years of time by sharing those best practices with you below, and more specifically, which methods work the best.
The one thing I can’t teach you, is which best practices will work best for you. And that’s something you must remember. The below is a summary of all the best practices, universally agreed upon by most email marketing professionals. However, which specific methods will work best for your audience, is something you have to discover by continual trial and error.