With billions of blog articles and web pages online, readers and website visitors are constantly bombarded with requests to subscribe by email. You can’t read anything without being terrorized by endless email subscription forms popping up before, during, and after reading any blog article. Our inboxes are full of so much junk and spam, that consumers have quickly evolved to become more savvy and cautious about who they give their email address out to.
As bloggers and marketers, we must go above and beyond what worked in the past to earn email addresses. Asking politely, and bombarding readers with subscription forms no longer works.
The content upgrade is a new strategy utilized by bloggers and marketers to dramatically grow their email list by offering something important and something valuable to readers, in return for their email address.
What is a Content Upgrade?
A content upgrade is a free bonus piece of content, given away by a blogger or marketer, in exchange for a reader or website visitor’s email address.
Content Upgrades Ideas and Examples:
- Free checklists
- White Papers
- Free tools or widgets
- Free Shipping
- Free Resource Center Access
- Survey Data
- Audio Files
- Cheat Sheets
- Spreadsheets and formulas
- Case Studies
- Free Trials
- Free Stock Images
- Free PSD or AI Files
- How to Guides
- Charts or graphs
How to Create Content Upgrades
Creating content upgrades can be very easy, free or very affordable to do. You’ll just need a few of the simple tools and plugins, that I share in this article, to start creating content upgrades.
Use your favorite email subscription tool, and add a subscription form to your blog post, describing your free content upgrade, but only if they subscribe.
Easily make a content upgrade with the current tools you already have on your computer or laptop. I suggest your first content upgrade be a checklist, because they are simple and easy to make, and very valuable to readers. Checkli.com is a free online checklist maker that is super easy and fast to use.
Upload your free content upgrade to your blog, or host. But before uploading I suggest clicking the file and zipping it up to keep the file safe and secure for your readers who are downloading it.
Find and copy the link to your free content upgrade.
Place the link on the thank you page or thank you email that you show new subscribers, after they’ve successfully subscribed to your blog.
20 Content Upgrade Tools
Best Content Upgrade Examples
10 Content Upgrade Templates